Pastoral Song of Huangqi

Regional agricultural products often carry rich cultural stories and geographical value, but without a coherent visual system these elements become fragmented across packaging and promotion. A systematic identity integrates regional culture, product value, and brand image, maintaining consistency while preserving local character.

I extracted visual elements from Dingxi's regional culture, agricultural resources, product features, and brand positioning, then built the core visual language and extended it to packaging, promotion, and applications. I tested and refined relationships between elements across different media.

This project shifted my understanding from "creating a single composition" to "building a reusable visual language." Brand design is not only a logo or poster; it is a system that maintains recognition across media and continuously tells the same brand story.