A New Life for Bay Lemon

High-quality agricultural products do not automatically become strong brands. The product provides function and quality, while a memorable visual identity can give the brand personality and emotion. The IP connects product, place, and emotional expressions familiar to young consumers.

I participated in IP background setting, character refinement, exhibition board layout, and mock-up extensions. Centered on "Wan Ning Zi," I refined its form and visual details and applied it across packaging, exhibition, and communication scenarios, turning a single character into a usable visual asset.

This project showed me that design can be a translator between local culture and commercial branding. Making rural brands younger is not just fashionable packaging; it is giving local products and stories a contemporary form people are willing to approach and remember.