Egg Warehouse Guardian

Agricultural brands often have rich regional and cultural resources, but text or product information alone is hard for young consumers to remember. An IP can act as a lightweight connector, turning regional culture from information to be read into an image to be seen, remembered, and shared.

I extracted visual elements from the brand background, ecological agriculture, and regional culture, then developed the IP concept, character design, and details. The character was applied to brand scenarios and materials, exploring how a single image can become a broader visual asset.

This project strengthened my interest in turning regional culture into recognizable, memorable visual symbols. IP design is not just creating a cute character; it can carry brand information and become a direct visual interface between brand culture and consumers.